While a satisfied client is the fuel for further sales and word of mouth, an excited client is the jet engine for your marketing. Unfortunately, many photographers don’t know how to turn regular customers into fans.
Weddings have changed drastically in the past few years. Couples want more from a wedding these days, they don’t want the traditional, normal photography anymore. They frequently ask for documentary or candid wedding photography because it captures the emotions of not only the couple, but also the guests enjoying themselves without lining them up in front of the camera.
In early February, software company Serif announced the free beta version of Affinity Photo, a Mac-only photo editing program said to rival the likes of other editing tools, including the standards for creative professionals, Adobe Photoshop and Lightroom. In this article, I’ll walk through the public beta version of Affinity Photo and describe some pros and cons to using this new software.